Bunnie XO has become one of the most recognizable personalities on social media and in the podcasting world. Known for her bold attitude, successful podcast, and high-profile marriage to Jelly Roll, Bunnie has carved her own path as an influencer and entrepreneur. Many fans are curious about Bunnie XO net worth and how she built her fortune over the years. In this detailed article, we’ll explore her early life, career, income sources, assets, and what the future might hold for her financial empire.
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Who Is Bunnie XO?
Bunnie XO, whose real name is Alisa DeFord, was born in Nashville, Tennessee, and later moved to Las Vegas, Nevada. She’s an American social media influencer, model, podcast host, and businesswoman. Her nickname “Bunnie XO” became her stage and brand identity across all digital platforms.
She is best known as the wife of popular country-rapper Jelly Roll, but she has built her own name through consistency, creativity, and business acumen. Before gaining fame, Bunnie worked in modeling, music videos, and entertainment shows, which helped her gain confidence and a following.
Her podcast “Dumb Blonde” became a huge success, showcasing her talent as a confident speaker who openly discusses relationships, life experiences, and self-growth. Over the years, Bunnie XO has transformed from an entertainment model into a respected content creator and entrepreneur.
Bunnie XO Net Worth in 2025
Estimated Value
As of 2025, Bunnie XO net worth is estimated to be between $2 million and $7 million. This figure represents her earnings from multiple sources, including podcasting, social media brand deals, merchandise sales, and real estate investments.
Although the exact number can’t be confirmed publicly, most financial analysts and celebrity reports agree that her income is steadily increasing. Her strong fan base, loyal audience, and growing business ventures have all contributed to this rise.
Bunnie XO Net Worth Growth Over the Years
| Year | Estimated Net Worth | Major Source of Income |
|---|---|---|
| 2020 | $1 Million | Modeling & OnlyFans |
| 2021 | $1.5 Million | YouTube & Sponsorships |
| 2022 | $2 Million | Dumb Blonde Podcast |
| 2023 | $3 Million | Merchandise & Brand Deals |
| 2024 | $5 Million | Business Expansion |
| 2025 | $6–7 Million | Podcast & Real Estate |
This steady climb reflects her shift from modeling to long-term income streams that build sustainable wealth.
How Bunnie XO Earned Her Fortune
1. Podcasting Career
Bunnie XO is the host of the widely loved podcast “Dumb Blonde.” She started the show to share real stories about life, relationships, and personal transformation. What started as a small show soon gained a massive audience due to her humor, authenticity, and raw storytelling style.
The podcast generates income from sponsorships, advertisements, YouTube monetization, and merchandise linked to the show. Many episodes feature celebrity guests, influencers, and personal friends, which attract millions of views and downloads.
2. Social Media and YouTube
Social media is another big part of Bunnie XO net worth. She has millions of followers across Instagram, TikTok, and YouTube. Through brand promotions, collaborations, and influencer partnerships, she earns a significant portion of her income.
Her YouTube channel also contributes through ad revenue and brand sponsorships. Each video receives thousands of views, generating passive income. The platform also helps her stay connected to fans and promote her businesses organically.
3. Merchandise and Business Ventures
Bunnie XO launched her merchandise line featuring clothing, accessories, and beauty-related products. Her brand often reflects her confident and glamorous personality, which appeals to her fan base.
The revenue from these products has played a key role in boosting her wealth. She also invests in small business ventures, marketing projects, and brand collaborations that keep expanding her income portfolio.
4. Real Estate Investments
Like many smart entrepreneurs, Bunnie has invested in real estate. She and her husband Jelly Roll reportedly own a beautiful home in Nashville, Tennessee, along with other properties that add to their combined wealth.
These assets contribute to the long-term growth of Bunnie XO net worth, as real estate remains one of the most reliable forms of wealth accumulation.
5. Past Career in Modeling and Entertainment
Before becoming a businesswoman, Bunnie XO worked as a model and entertainer in Las Vegas. She was known for her striking looks and bold personality. This stage of her career provided her the initial financial foundation and visibility to build a larger brand later.
Though she has since moved away from that industry, she often credits it for teaching her independence and business skills.
Bunnie XO and Jelly Roll: The Power Couple
Bunnie XO and Jelly Roll are considered one of the most admired celebrity couples in the entertainment industry. They married in 2016 and have since supported each other’s careers. Jelly Roll, a successful musician, has a net worth estimated around $16 million.
The couple’s love story gained public attention due to their openness and genuine connection. Together, they’ve built a strong brand — not only as partners in marriage but also as business collaborators.
Bunnie often manages parts of Jelly Roll’s brand image and helps with digital promotion. Their combined social presence has turned them into a powerhouse couple that continues to grow financially.
Lifestyle and Luxuries
Bunnie XO enjoys a luxurious lifestyle that mirrors her success. She frequently shares glimpses of her elegant wardrobe, luxury cars, and high-end vacations on her social media.
She and Jelly Roll live in a stunning home that features modern design, a recording studio, and plenty of space for their pets. Despite their success, both are known for their humble and down-to-earth personalities.
Her social media often showcases designer outfits, makeup products, and accessories, but she balances glamour with messages about self-acceptance and gratitude.
Personal Life and Achievements
Bunnie XO is not only known for her wealth but also for her inspiring personal journey. She faced challenges early in life and has been vocal about overcoming obstacles like toxic relationships, financial struggles, and public criticism.
Her transparency about her past makes her relatable to fans who admire her courage and growth. Bunnie often uses her platform to promote self-love, empowerment, and positive mental health.
In addition to her success as a businesswoman, she has become a role model for women looking to reinvent themselves, showing that it’s never too late to start over.
Future Prospects and Growth Potential
The future of Bunnie XO net worth looks incredibly bright. Her strong social media presence, loyal audience, and growing business network make her a long-term force in digital entertainment.
Possible Future Income Streams
- Expanding the “Dumb Blonde” brand into a full media network
- Launching a beauty or skincare product line
- Collaborations with mainstream fashion brands
- Producing reality TV or docuseries projects
- Writing books or motivational guides for women
With her confidence, marketing skills, and influence, she is well-positioned to double or even triple her net worth in the coming years.
Bunnie XO Net Worth Compared to Jelly Roll
| Name | Estimated Net Worth (2025) | Main Income Source |
|---|---|---|
| Bunnie XO | $6–7 Million | Podcast, Social Media, Brand Deals |
| Jelly Roll | $16 Million | Music, Tours, Merchandising |
While Jelly Roll’s income from music is higher, Bunnie XO’s entrepreneurial path is gaining momentum. Together, they form a financial powerhouse with a combined worth exceeding $20 million.
Lessons from Bunnie XO’s Success
- Reinvention is possible. Bunnie transformed her life by shifting from modeling to podcasting and business ownership.
- Brand consistency matters. Her bold, honest, and humorous personality builds trust with fans.
- Diversify income streams. She earns from podcasting, YouTube, merchandise, and investments.
- Authenticity wins. Audiences love her real personality — she doesn’t pretend to be perfect.
- Teamwork builds wealth. Her relationship with Jelly Roll shows the strength of shared goals.
These principles make her not just an entertainer but a strong businesswoman who understands digital branding and financial growth.
Frequently Asked Questions (FAQs)
Q1: What is Bunnie XO’s net worth in 2025?
Bunnie XO net worth in 2025 is estimated between $2 million and $7 million, depending on sources and investments.
Q2: How does Bunnie XO make her money?
She earns through podcasting, social media, merchandise, sponsorships, and real estate investments.
Q3: Is Bunnie XO richer than Jelly Roll?
No, Jelly Roll’s net worth is higher, but Bunnie XO’s personal brand continues to grow rapidly.
Q4: What is Bunnie XO’s main business?
Her main business is her podcast “Dumb Blonde” and her merchandise line.
Q5: Does Bunnie XO invest in real estate?
Yes, she and her husband own property in Nashville and other investments that add to their combined net worth.
Conclusion: Bunnie XO Net Worth and Her Inspiring Journey
The story of Bunnie XO net worth is a testament to personal growth, resilience, and entrepreneurship. From her early struggles to becoming a self-made millionaire, she proves that success comes to those who dare to evolve.
Her net worth, estimated around $6–7 million, continues to grow through her creative ventures, loyal fan base, and powerful digital influence. Bunnie XO’s journey shows how authenticity, hard work, and persistence can transform not just a career but an entire life.
In the years to come, she’s expected to expand her brand empire further — making Bunnie XO net worth a topic that will only keep rising alongside her unstoppable spirit.
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