Is Relatable Content Important? Here’s the Verdict

Data creation is at the center of everything we do as a population today. The statistics speak for themselves–we create more than 328 million terabytes of data on a daily basis. Video content accounts for over half of this staggering amount of data. 

Whether it’s writing a blog, sending an email, posting an Instagram story, or reel, the world as we know it today revolves around sharing content. So, as a marketer, how do you ensure your brand stands out in a never-ending sea of data? 

Relatable content. Let’s take a look at why it’s so important.  

What is Relatable Content Anyway?

When something is relatable it means that you’ve experienced something that applies to you. In other words, you’ve been done there, done that, and remember all too well how that experience made you feel. 

When creating content, reliability is a superpower you can use to engage your audience and make them feel seen. Relatability is what makes content memorable. This means your audience is more likely to act on your content’s message and share your content with family and friends. 

All in all, it is one of the best approaches to inbound marketing in order to grow trust in your brand. Creating relatable content hinges on three fundamentals: establishing a connection, putting your audience’s problems into context, and keeping your message simple. 

Why Is It Important for Marketers?

More than 70 percent of consumers prefer relatable, authentic content over high-end, polished marketing. This is because, as humans, we all want to feel seen and heard. It is human nature to want to make a connection between what you see online and your own personal experience. 

When there is a disconnect between these two things, this is where your content and its messaging can fall on deaf ears. In short, relatable content is important because it reminds your audience of their own lives, their needs, and experiences. 

It shows them that you understand who they are, their personal pain points, and preferences. With the right message, you can show them that you can offer a solution. 

Funny content takes home the prize for being the most relatable. Almost half of all consumers prefer humorous content because not only is it interesting and memorable, but it makes people feel good. 

Connecting With Everyday Influencers

There’s no denying the power of influencer marketing in today’s digital age. Forward-thinking marketers should make a serious effort to connect with influencers who have a decent following as a way to market their products/services. 

But not all influencers are created equal. In order to make an impact it’s vital that businesses seek partnerships with everyday influencers. Why? Because they are the most relatable. 

Your audience is not interested in highly polished, over-the-top advertising that they cannot relate to, let alone believe in. The same goes for working with influencers who churn out overly polished content. 

Make it your mission to enlist the services of influencers who best represent your brand and core values in the most relatable way possible. 

Grow Your Business with Relatable Content 

The world of digital marketing is ever-changing, but one thing remains constant, and that’s the appeal of relatable content. This is one of the best ways to truly engage your audience. This type of content builds trust and rapport and encourages your audience to believe that you have their best interests at heart. 

If you’re looking for more business or digital marketing expertise, be sure to explore the rest of this site for more!